Businesses ignoring website optimization and pagespeed pay dearly
Are you throwing your money into a black Internet hole?
Website Optimization is not a hype and is certainly worth it,
some of the benefits are:
- It provides a much better user experience.
- It improves your Google SEO ranking.
- It improves your conversion rate & plugs-in a HUGE “money leak” in your lost revenue!
Ignore Google pagespeed results and you’ll be made to pay dearly!
Improving WordPress page loading speed is a delicate science because you always need to strike that balance between speed and visual design.
Go crazy with web optimization and the aesthetics will suffer! Fill your page with large great-looking full-width graphics and you’ll lose more than 70% of your prospects who got bored of waiting for the page to load! Balance is KEY!
How can I fix my slow website?
- The long-term fix that yields the greatest page speed optimization result is: resizing + compressing all the graphics, as well as compressing & combining all other page elements like HTML, CSS, and Javascript, then deciding when each of these elements should load!
However, not all Themes support that, some do, some partially do and others don’t, so in those specific cases this will completely break the design! NOTE: A simple free caching plugin will not cut it! And a Premium one still needs to configured correctly.
But how fast should my website loading speed be?
In theory, you want the homepage to load in 2 seconds or under, according to Google’s pagespeed test (or other tools: GtMetrix , Pingdom etc.) If – for a good reason – your homepage is heavy on graphics (example: you are a photographer or a web designer and you have many images from your portfolio on the homepage) you can go up to 2.5 seconds, Anything more than 2.5 seconds load time and you will be heavily penalized in SEO ranking and slapped with a much heavier loss: Revenue!
“Check the video at the bottom of this post where I demonstrate Google’s new website testing tool and their lost revenue calculator!”
2. The “Short Term” fix -if you don’t like to fiddle with code and back-end stuff- is to migrate your website to a better hosting plan that has more resources i.e CPU power and more than 1GB of memory (2GB is great).
Also, make sure that you are hosted on a hosting plan that has SSD! Hosting alone can shave off a whole second (or more) of your loading time, NOW imagine if you can do both fixes.
P.S:
We know that most business owners and web designers/agencies hate to fiddle with back-end code and hosting optimization,
That is exactly why we created a “WordPress performance speed & website Optimization package “to speed up your website by up to 80% (OR MORE)
See the difference for yourself (the below images of before and after optimization) Contact us anytime and we’ll be happy to assist you.
Wishing you success.
Amr – The Internet Guy!
More Resources
Is Your Small Business Website Making One of These 5 Mistakes?
If you’re a small business owner, chances are, you’re strapped for time. You have so many tasks on the go, worrying about your website shouldn’t be one of them.However, there are a few website mistakes that most small businesses are guilty of. From not having a...
6 Reasons Why a Responsive Website is essential for your business
Why it’s so important to have a responsive website? Here are 6 reasons…
Styling your “contact forms” in WordPress without HTML or CSS code!
There is no doubt that contact form 7 WordPress plugin is one of the most popular and widely used plugins to have a "call to action -CTA" & capture a name & email or add them to a list. The problem is that the generic contact form 7 would not usually match the...
How much to pay for social media services?
Find out what you would normally expect to pay for social media services, listed by each activity you might be looking to hire for! In order to get your company active on social media, you need someone who will manage these services. Unless...
BEST way to improve customer experience? Give them your EARS!
Last week I was having coffee with a friend and as we discussed December, Christmas, and their office events, she told me how her company has recently switched restaurants because of one bad experience! Even though they have been using and recommending that...
5 Easy Steps to Improve your customer experience
Why CX? For a business to grow and become more profitable, it needs to retain its customers and attract more, you'll be looking for ways to reduce customers churn and attract more customers. Great if you can keep doing both, however, it doesn't always work this...
Let’s Improve Customer Experience “CX”
I remember the days when we filled paper forms with questions, designed attractive comment boxes and rushed after customers around the store in order to convince them to leave a piece of feedback on the products or services we offer, but times have changed …
Are you delighting your customers?
I can imagine 99% will say YES right away. But my next question is: “how do you know ? ” The truth is you don’t! or maybe you “kind of ” know because you survey them once or twice a year and look at the social media interactions (for those who use it!)
Winning the war for talent
I find it quite strange that many of the good employers, cite that it is becoming more difficult to find, attract and hire the right talent, while at the same time talented professionals looking for a new challenge also seem adamant that such opportunities are rare or non-existent!
The current recruitment processes and tools are mostly cumbersome and outdated. They are not suitable for this day and age, and notably not suitable for generation Y, AKA the Millennials. Companies and Businesses are now competing for talent and need to sell themselves to the individuals as much as candidates selling themselves to the business (not literally !)
Employee Engagement
According to Aon Hewitt’s 2014 report, global employee engagement stood at 61% and it varied from region to region between 57% and 65%, which shows great improvement from previous years where in some regions employee engagement was less than 50%