SkyScraper SEO, The Flaws and The better solution to Boost Traffic
Many use the premise of the SEO skyscraper technique to build backlinks and rank higher on Google, but does it work?
You might be asking what is the skyscraper technique and how it can help my business. The answer is pretty simple: the skyscraper technique is simply finding a very high ranked and well linked to post that discusses similar content that your blog wants to talk about then writing an even better, more current, or more in-depth article on it. You then ask the sites that backlinked to it to link to your own longer, better post. And obviously, they’ll say yes right because your post is better! Well not exactly… This brings us back to a post by Julian Goldie, an experienced SEO researcher and blogger who has detailed why the skyscraper method may be overhyped. There can be a lot of benefits but it’s important to recognize the weaknesses in conjunction. If you want to check out more details look at his post. His post explains the 5 main weakness of the skyscraper method and some tips to counteract them such as: - Low conversion rate
- Burning Through Contacts
- Productivity time-saving system
- Standing out in a crowd
- Dealing with rejection
More Web Design and Business Resources
Let’s Improve Customer Experience “CX”
I remember the days when we filled paper forms with questions, designed attractive comment boxes and rushed after customers around the store in order to convince them to leave a piece of feedback on the products or services we offer, but times have changed …
Are you delighting your customers?
I can imagine 99% will say YES right away. But my next question is: “how do you know ? ” The truth is you don’t! or maybe you “kind of ” know because you survey them once or twice a year and look at the social media interactions (for those who use it!)
Winning the war for talent
I find it quite strange that many of the good employers, cite that it is becoming more difficult to find, attract and hire the right talent, while at the same time talented professionals looking for a new challenge also seem adamant that such opportunities are rare or non-existent!
The current recruitment processes and tools are mostly cumbersome and outdated. They are not suitable for this day and age, and notably not suitable for generation Y, AKA the Millennials. Companies and Businesses are now competing for talent and need to sell themselves to the individuals as much as candidates selling themselves to the business (not literally !)
Employee Engagement
According to Aon Hewitt’s 2014 report, global employee engagement stood at 61% and it varied from region to region between 57% and 65%, which shows great improvement from previous years where in some regions employee engagement was less than 50%
