Businesses ignoring website optimization and pagespeed pay dearly
Are you throwing your money into a black Internet hole?
Website Optimization is not a hype and is certainly worth it,
some of the benefits are:
- It provides a much better user experience.
- It improves your Google SEO ranking.
- It improves your conversion rate & plugs-in a HUGE “money leak” in your lost revenue!
Ignore Google pagespeed results and you’ll be made to pay dearly!
Improving WordPress page loading speed is a delicate science because you always need to strike that balance between speed and visual design.
Go crazy with web optimization and the aesthetics will suffer! Fill your page with large great-looking full-width graphics and you’ll lose more than 70% of your prospects who got bored of waiting for the page to load! Balance is KEY!
How can I fix my slow website?
- The long-term fix that yields the greatest page speed optimization result is: resizing + compressing all the graphics, as well as compressing & combining all other page elements like HTML, CSS, and Javascript, then deciding when each of these elements should load!
However, not all Themes support that, some do, some partially do and others don’t, so in those specific cases this will completely break the design! NOTE: A simple free caching plugin will not cut it! And a Premium one still needs to configured correctly.
But how fast should my website loading speed be?
In theory, you want the homepage to load in 2 seconds or under, according to Google’s pagespeed test (or other tools: GtMetrix , Pingdom etc.) If – for a good reason – your homepage is heavy on graphics (example: you are a photographer or a web designer and you have many images from your portfolio on the homepage) you can go up to 2.5 seconds, Anything more than 2.5 seconds load time and you will be heavily penalized in SEO ranking and slapped with a much heavier loss: Revenue!
“Check the video at the bottom of this post where I demonstrate Google’s new website testing tool and their lost revenue calculator!”
2. The “Short Term” fix -if you don’t like to fiddle with code and back-end stuff- is to migrate your website to a better hosting plan that has more resources i.e CPU power and more than 1GB of memory (2GB is great).
Also, make sure that you are hosted on a hosting plan that has SSD! Hosting alone can shave off a whole second (or more) of your loading time, NOW imagine if you can do both fixes.
P.S:
We know that most business owners and web designers/agencies hate to fiddle with back-end code and hosting optimization,
That is exactly why we created a “WordPress performance speed & website Optimization package “to speed up your website by up to 80% (OR MORE)
See the difference for yourself (the below images of before and after optimization) Contact us anytime and we’ll be happy to assist you.
Wishing you success.
Amr – The Internet Guy!
More Resources
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She is my first podcast guest who does NOT have a website, yet she was very successful in moving her training online.
This is an episode that you will certainly enjoy! Guaranteed
BC-based Businesses get a free online store to sell their products
BC government has a new grant of up to $7,500 to help the owners of small and medium #business launch their #online stores and engage in #digitalmarketing.
It covers up to 75% of the expense of hiring a #webdeveloper to build and launch your #ecommerce store, the purchase of stock images, and much more,
Check if your business qualifies here.
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What are the “superfoods”
What breakfast to have when you are in a hurry
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Get $7,500 from the Government of BC to launch your business online!
BC government has a new grant of up to $7,500 to help the owners of small and medium #business launch their #online stores and engage in #digitalmarketing.
It covers up to 75% of the expense of hiring a #webdeveloper to build and launch your #ecommerce store, the purchase of stock images, and much more,
Check if your business qualifies here.
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Email Deliverability is a common issue for everyone who hosts their emails together where their website is hosted!
And that’s the main reason many business owners are still using their personal Gmail addresses instead of their business/domain e-mails.
But this is bad for your brand and does not convey enough confidence…
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There is more than one reason why anyone would write a book, especially if you are an entrepreneur!
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They don’t understand SEO and the power of blogging for their business!
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