Now is the best time to put your business on the map,
Literally!
Google just introduced a new service called “reserve with Google”
It is a good enhancement to Google Map’s business listing (Google my Business)
I once read that “The two most popular resources consumers use today when making purchasing decisions” are customer reviews and Google! Now imagine what happens when both are combined into one!
Listing you Business on Google maps is free through “Google My Business” and it has many benefits, It helps you get:
– Instant Trust (and reviews)
– Better SEO results and more Website Visitors
– Better Customer engagement
– And of course More Sales
Recently Google added a great NEW service called “Reserve with Google” that adds a “Reservation” button to your Google Maps listing so that people can book an appointment or reserve a table or time slot right away from the map, How cool is that!!!
Of course, you’ll need a booking engine that controls the “time slots” / Availability of Resources (like seats or tables etc.) before you can activate “Reserve with Google” this will have a great positive impact on your business and it is a “must-do”.
P.S: We are ready to help if you need any assistance with this.
Here’s a short video exploring Reserve with Google as well as “my Business” from Google Maps:
More Resources
Are you delighting your customers?
I can imagine 99% will say YES right away. But my next question is: “how do you know ? ” The truth is you don’t! or maybe you “kind of ” know because you survey them once or twice a year and look at the social media interactions (for those who use it!)
Winning the war for talent
I find it quite strange that many of the good employers, cite that it is becoming more difficult to find, attract and hire the right talent, while at the same time talented professionals looking for a new challenge also seem adamant that such opportunities are rare or non-existent!
The current recruitment processes and tools are mostly cumbersome and outdated. They are not suitable for this day and age, and notably not suitable for generation Y, AKA the Millennials. Companies and Businesses are now competing for talent and need to sell themselves to the individuals as much as candidates selling themselves to the business (not literally !)
Employee Engagement
According to Aon Hewitt’s 2014 report, global employee engagement stood at 61% and it varied from region to region between 57% and 65%, which shows great improvement from previous years where in some regions employee engagement was less than 50%