Why it’s Important to Build an Email List For Your Business

Is Email still “A THING?”?

If you own a business, it doesn’t matter whether you operate online or offline. You probably already know about collecting and building a list of email addresses using your website.
But even though list building is common knowledge in business and marketing, many entrepreneurs forgo list building. And instead, they focus on other aspects of digital marketing, such as SEO or social media marketing.
And while SEO and social media are essential parts of a well-balanced marketing strategy, we’re here to explore the importance of list building for your business.
Below, we’re taking a look at the primary benefits of list building, as well as how to get started with this simple yet highly effective method for generating leads for your business.

Screening Marketing And Sales Qualified Leads
A lead is defined as an individual who has shown some interest in your business or brand.
This interest might be in the form of sending your team an email, liking a post on your social media, or, in this case, filling out a lead capture form on a landing page or your website.
Note, however, there are several types of leads, such as new leads, working leads, unqualified leads, marketing qualified leads (MQL), and sales qualified leads (SQL).
It’s also a good idea to understand that not all leads are valuable to your marketing or sales team.
For instance, a new lead might be an individual who has clicked on a link or liked one of your posts on Facebook. While still good to have, this lead type will require further attention and nurturing to push them further through your sales funnel.
On the other hand, MQLs or SQLs are much more likely to be ready to purchase.
You can use a lead capture form to build your email list, and, depending on the criteria of your form, you can also screen your leads to separate new leads from MQL or SQL leads.

Making Your Marketing More Personal
Another reason why it’s worth investing your time and money into email marketing is that it’s a much more personal form of marketing.
Rather than posting a billboard and hoping that the right people will take notice, email is delivered directly to an individual’s inbox, which, to them, feels more personal.
In turn, this builds a much stronger connection between your business and those who receive your emails, meaning that you’ll have a much better chance of making that next sale.
Plus, the people who will receive your emails will have opted-in to do so.
Therefore, these people are already in a much better position to become potential customers.
After all, you might be able to wow people with fancy logos and branding, but it’s building a meaningful connection based on trust that will help you sell your products or service.
Design custom logos and branding for your next email campaign with LogoCreator.

You Own Your Contact List
When you use platforms, such as Facebook or Instagram, to communicate, there’s always the possibility for that platform to be taken down or for it to make changes that might impact your ability to connect with your audience.
On the other hand, when you build an email list, you own your contact list. No Mark Zuckerberg or any platform algorithm can take that away from you.
You’ll often store your contact list on the email marketing platform of your choice, be it MailChimp, Constant Contact, Drip, etc.
However, we highly recommend that you save a hard copy of your email list on your computer or have it printed out just in case something happens.
This way, no matter what, you’ll never lose your list of individuals who want to hear from you or your business.

Building An Email List 2021
The fact is that there are many different ways to market and communicate with your ideal customers.
However, to this day, email marketing is one of the most compelling and cost-effective methods for connecting with and selling to your audience.
So what are you waiting for?
Get started today! Add a lead capture form to your website, social media pages, and anywhere else you connect and interact with internet users!

Wishing you Success!

This post comes to you from our Guest writer: Arturo Holland