SEO ranking is overrated, here’s why you shouldn’t focus on the score!

Is Search Engine Optimization useful?

Absolutely!

There’s no doubt that the Google search engine dominates internet searches.
And since we use it to find almost everything many times a day! Google has become so important especially that it has collected a massive amount of information about everything that we do online as well as stuff that we talk about in our emails, the YouTube videos we watch and of course if you do have a Google assistant at home, Google has information about what you like what you don’t what you buy what’s on your shopping list, etc.

As a business owner, there are benefits to being findable online! And you certainly want your website to appear early in the results when someone is searching for a service that you provide, that’s why it’s important to have a good search engine strategy and optimize the content of your website so that the search engine knows what’s on your site how often it’s updated and that your website has content that people actually like and engage with.

But should you obsess over SEO and optimization?
Do you have to pay a hefty fee or a retainer to an agency, or buy ads, in order to improve your SEO ranking with Google?
The short answer is No you don’t, what you need to be focusing on is providing good content for your audience that’s useful for your prospect customers and website visitors, content that gives them value, and motivates them to come back to your website more often.

You do what you do for a reason, you got into this business because you have a unique skill that you want to share with the world, and the best way to share it is via your website!
Let’s get Google to worry about Google stuff and change the algorithm as often as they do.
For as long as your content is relevant to your audience you have nothing to worry about.

The only upcoming algorithm change that you need to be aware of is the page loading speed,
This measures whether your website is loading in good time or not. Google has been focusing more and more on “user experience” this means that it’s no longer the “keywords” or the ads that matter, they have a place but the focus is on providing a good experience to website visitors, this means that Google wants you to succeed (or so it seems), if your website provides a good user experience, visitors will come back and some of them will convert.

So instead of obsessing with keywords competition and ranking scores (Unless you are in an ultra – competitive niche), you should only worry about your user’s experience, this experience will not be possible if your website does not load fast. Slow websites are going to be penalized, if two competing business websites are equal in their SEO ranking and provide similar content that is useful and engaging, the site that loads faster will appear higher in Google search results.

After all, what’s the use of a great website with good content if the user will get bored waiting for it to load and leave without seeing it!

Here’s a quick test that you can do in under a minute, visit tools.pingdom.com
Key in your website address, choose the region where most of your customers are located, and run the test.
If your website’s loading time in seconds is more than three seconds, get in touch with me. I can help you to make it load faster, you’ll be doing a favor to your website visitors, your business and you will please Google in the process.

Wishing you all the best.
Amr – The Internet Guy!