many different things that can happen there. But the majority of the ads that people see are kind of
either blackhat SEO stuff that’s gonna be harmful to them, or just ads, like, basically, you pay for
someone to buy ads. So since we’re discussing today, we’re discussing content and editing and making
things look good. And, you know, so it’s their own page part. Absolutely. And I think the part that people
struggle with the most is, how do i do i need to appease Google to start with, like, you know, it’s not
how do I make it? rank and whatever. But like, in the beginning, do I have to focus on Google to start
So you don’t know, don’t focus on Google? Because Google is just the medium by which people find
your site, right? So people use search engines every day to find things, answers to questions that they
have, like, Where should I go get a coffee, or what’s a good recipe for chocolate chip cookies, or
whatever it is, I mean, we use we use search engines all the time. But the search engine is just the
conduit. However, unfortunately, it is the conduit between you and your audience. So you do have to
pay attention to Google. But I mean, you’re really not trying to please Google in the sense that, I mean,
Google’s not going to buy anything from you, it’s always going to be a person that’s buying something
from you. And so you do have that you do have kind of like a dual audience. But one thing that maybe
your audience might be happy to know, is that Google is getting so so much better at understanding
natural language. So it’s just it used to be sort of an old school approach to SEO would be like we have
one keyword, something really specific. Yeah. And then we write that keyword in as much as we can,
and we stuck it here and we stuck it there. And that is a really awkward way of writing. Your audience is
like, What are they talking about? Why did they say chocolate chip cookies for the 50th time. So that is
like just not a good form of writing, which would turn off your audience anyways. And also, it’s painful to
write that way. And so now, Google will understand natural language much better. That doesn’t mean
that you can ignore the fact that it is a robot that’s trying to understand a page of text, and that there are
algorithms involved. But But Google really is, I mean, if you read their documentation, so they have
something called the search engine quality raters guidelines, and it’s basically Google’s instructions to
people who evaluate how good their results are, what makes a good website, what makes a bad
website, and you can read it. I mean, it’s, it’s a really great document, it’s great for people to read,
because it really gives pretty clear instructions on what they’re aiming for in terms of what they’re going
to prioritize in the search engine rankings. And they’re really, really big now on expertise, like they’re
really big on wanting to have because of because of fake news, because of misinformation. There’s a
real push towards making sure that the things that are coming up to the top of Google aren’t like spam,
or aren’t like trying to manipulate the rankings. And so I think like what you said with you have these
business owners that if you took them out to coffee, they’ll just tell you everything they like real experts
in their field, they understand it top to bottom, of course, they are like that’s their business. That’s their,
that’s their specialty. That’s the kind of voice that Google wants more of on the internet. It doesn’t want
more like people that don’t really know what they’re writing about writing more things about very specific
keywords. They really want to like take the voices of people who are subject matter experts. And I
would argue that really all business owners are subject matter experts in what they
